What is Purple Purse?
Purple Purse is an online fundraising competition. Agencies across the country compete to earn the most donations and complete challenges to earn bonus cash prizes. The agency that receives the most donations also wins the $100,000 prize!
Where does the money go?
100% of donations received on our campaign page goes directly to Women In Need. Allstate is also giving away $265,000 in cash prizes, including the grand prize of $100,000 to the agency who raises the most.
Can I give WIN cash or a check for Purple Purse?
Unfortunately, no. Purple Purse is an online fundraiser and all donations toward the event must be made through our campaign page. Click on the button below to go to our page.
Can I raise money for WIN?
Yes! If you go to our campaign page, you can click Join Team. Friends, family, and co-workers can then donate to your team without you having to worry about collecting any monies! All donations your team receives will come directly to WIN.
What are the challenges?
Each week there will be a challenge where WIN can earn extra prize monies. Here is a list of each challenge!